How to Pick an Advertising Agency Without Getting Dizzy
Beyond the razzle-dazzle: A 5-step guide to partnering vs. procrastinating Selecting an ad agency brings exhilarating possibilities – and overwhelms logic. Suitors swarm with selective success stories, psyching desperate brands intoxicated by potential. But dreamy illusions rarely last. So how to pick a future partner vs. a vanishing act? Key Takeaways Choosing beyond superficial courtship…