Pinterest SEO
With over 200 billion pins competing for attention, strategic optimization is mandatory for discovery on Pinterest. Advert Income reveals advanced tactics for dramatically expanding reach by aligning to audience intent through targeted content, metadata enhancements, and analytics-informed iteration.
There are more than 4 billion Pinterest searches every month, capturing audience attention organically is intensely competitive. In fact, the average Pin only drives 11 clicks total according to Trackalytics.
Additionally, merely 12% of a Pinterest account’s followers ever see newly created Pins thanks to the overwhelming amount of daily content. Without optimization for discovery, over 60% of Pins struggle to get any views.
However, Pinners searching for ideas around targeted lifestyle interests demonstrate high commercial intent. Pinterest’s users have spent an estimated $3.7 billion directly through purchasing or booking recommendations discovered.
This hunger for impactful ideas tailored to niche passions provides immense monetization potential, but only with thoughtful optimization around unique value, visual presentation, descriptive optimizations and strategic promotion to stand out amidst the pinned crowd and noise.
By continually testing and refining factors boosting relevance, consistency and engagement, average clickthrough rates of 2-5% are very much within reach alongside securing that breakthrough viral Pin driving a surge of loyal site traffic, affiliate sales or email list sign-ups.
Key Points
- Switching to a Business profile unlocks advanced promotional capabilities
- Incorporating strategic keywords aids discovery in search results
- Evaluating performance data identifies winning themes to double down on
- Cross-promoting pins via influencers expands visibility among engaged followers
- Consistently delighting niche audiences compounds into sales
Building a Strong Pinterest Foundation
Before tackling individual Pin promotion, ensure your underlying profile and boards attract the right followers.
Switch to a Pinterest Business Account
Upgrading unlocks valuable analytics on content performance, advanced targeting for promotions and features like Rich Pins to showcase products with buying links.
Optimize Your Profile for Brand Building
Your profile sets first impressions so ensure branding remains consistent yet relevant across name, bio, profile and header images using strong visuals and strategic keywords.
Create Themed Boards Aligning to Interests
Organize pins into boards targeting specific demographic segments focused on narrow topics aligning content using optimized metadata matching searcher intent.
Fine-Tuning Your Profile for Maximum Visibility
Before attempting to optimize individual Pins, ensure your overall Pinterest profile attracts the right followers through consistent branding and strategic search signal optimizations.
Switch to a Pinterest Business Profile
Upgrading from a basic personal account unlocks additional discovery tools like advanced analytics, improved audience targeting options for promotions and capabilities to integrate further monetization features.
Verify Your Website
Confirm you own associated sites showcased on your profile and linked via Pins which earns verification badges signalling authority while allowing integration of further capabilities promoting website content directly through your Pins.
Strategically Brand in Your Profile
Your profile sets first impressions so ensure branding optimizations remain consistent yet relevant across name, bio, images and other visuals using strong lifestyle imagery and niche-relevant keywords searchers may use discovering you.
The optimized public-facing profile effectively captures your unique value proposition and areas of expertise to attract relevant followers which forms the foundation for an impactful presence worth engaging with long-term.
Pinterest Platform Data and Insights
| Category | Detail | Description/Value |
|---|---|---|
| Popular Pin Sizes | Standard Pin Size | Aspect ratio of 2:3 (e.g., 1000×1500 pixels) |
| Metadata Lengths | Maximum Title Length | 100 characters |
| Maximum Description Length | 500 characters (ideal length: 200-300 characters) | |
| Algorithm Changes | Recent Shift | Increased emphasis on fresh content and original pins |
| Engagement Factors | Higher weight on user engagement (saves, close-ups, link clicks) |
Conduct Keyword Research for Maximum Targeting
Identifying high traffic search terms Pinners use aids strategically aligning to demand.
Analyze Search Autocomplete Suggestions
Pinterest autocomplete surfaces popular related searches and low competition long tail keywords to focus on.
Study Competitor Content Approaches
See what successful sites optimize for topics your audience also follows for inspiration by exporting board pins to analyze common themes and pin data.
Create Optimized Pins for Higher Engagement
Lead with Striking Visuals
Vertical studio-quality photos and clean infographics tailor to platform behaviors earning more impressions and saves.
Write Click-Worthy Descriptions
Concise sentences summarizing value help Pinners quickly determine relevance for their interests while suggested search terms enable discovery in results for those very phrases.
While eye-catching images pull initial attention, the supplementary pin descriptions keep users engaged while also signaling broader themes to Pinterest’s search algorithm.
Keep Descriptions Concise
Ideally keep pin descriptions between 50-100 words using clear language summarizing value. Lengthy descriptive blocks become TLDR.
Sprinkle Keywords Naturally
Work primary keywords and related phrases seamlessly into sentences instead of jamming paragraphs full of awkward repetitive keywords.
Incorporate Emojis & Tags
Relevant emojis and hashtags help Pinterest classify the core pin topic for better targeting algorithmically.
Close with Strong Calls-to-Action
Pin descriptions allow custom links, presenting options to direct ideal followers to related products, in-depth tutorials, discounted offers/giveaways or email opt-ins to incentivize action beyond a mere Pin save for extended engagement.
Testing various descriptive styles and calls-to-action provides additional metrics revealing what best showcases your unique value while aligning to audience needs for optimized discovery potential propelling overall Pinterest monetization success.
Promote Pins for Sustainable Reach
Gaining consistent exposure requires active amplification beyond passive pin creation.
Distribute Across Social Channels
Cross-promoting new pins on other platforms exposes them to new potential followers.
Join Related Group Boards
Contributing to topic-specific community pinboards built by influencers expands visibility through the lens of their follower recommendations.
Analyze Metrics for Continual Refinement
Evaluating performance data around resonating themes informs better resource allocation toward content and subjects driving growth.
Track Impression and Save Rates
Impressions reveal total content visibility while saves indicate interest levels. Benchmark save rates average 2-5% of impressions.
Analyze Close Up and Click-Through Rates
Close ups measure when users zoomed in to see pins better. Higher percentages signal relevance. Clicks indicate traffic driven to sites.
Review Top Content by Engagement
Sort pins collecting the most clicks or closeups in Analytics to double down on those topics and styles outperforming.
Conduct Regular A/B Testing
Experiment with different keywords, pin content formats, calls to action, and traffic sources. Monitor performance changes over set periods to determine what works.
Keep Up with Algorithm Changes
As Pinterest evolves discoverability factors, keep up with articles detailing confirmed or suspected weighting shifts based on noted platform tests.
Consistently evaluating metrics identifies opportunities for optimizing based on audience signals. Small tweaks compound over time into major visibility improvements ultimately accelerating overall Pinterest monetization revenue potential.
Top Pinterest Tools for Various Needs
| Category | Tool Name | Description |
|---|---|---|
| Content Creation | Canva | Graphic design tool to create visually appealing pins and infographics. |
| PicMonkey | Online photo editing and design service for creating engaging Pinterest content. | |
| Adobe Spark | Design app offering a variety of templates and customization options for Pinterest images. | |
| Planning and Scheduling | Tailwind | A scheduling tool specifically for Pinterest that also offers analytics and content optimization. |
| Later | Visual content planner and scheduler, supporting multiple social platforms including Pinterest. | |
| Buffer | A well-known social media management tool that includes scheduling features for Pinterest. | |
| Analytics | Pinterest Analytics | Official analytics tool by Pinterest offering insights into pin performance and audience demographics. |
| Google Analytics | Powerful tool for tracking website traffic from Pinterest and measuring campaign performance. | |
| Cyfe | All-in-one dashboard that integrates with Pinterest to track and visualize data. | |
| Ad Management | Pinterest Ads Manager | The official platform for creating, managing, and optimizing Pinterest ad campaigns. |
| AdEspresso | Tool for creating and managing Pinterest ads along with other social media advertising campaigns. | |
| Hootsuite Ads | Provides comprehensive ad management across various platforms, including Pinterest. |
The key to climbing Pinterest’s visibility potential relies on always adding value for the intended audience through entertainment, education or inspiration worth discovering. By narrowly tailoring for niche segments using Pinterest’s own data around engagement signals and search intelligence, creators can stand out at scale amidst the pinned crowd.
