Direct Mail

Catalog Comeback – Brands Return to Direct Mail Amid Digital Ad Fatigue In an increasingly fragmented and inflated digital ad landscape, retailers both emerging and established revisit the vintage yet still viable marketing channel of print catalogs. Strategic mail efforts provide cost-efficient awareness lifts while personalization and sustainability innovations update direct mail for modern success….

Direct Mail Dominance: The Tangible Difference What advertising persists despite technological turnover? Direct mail endures as epochs pass. Postal pitches predated printing presses yet still compel response today. As digital deafens attention, direct mail perseveres thanks to the power of touch. Postal packages promise personal relevance while measurable promotion dispels skeptics. Let’s unpack why customization,…