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Real-life examples of successful marketing campaigns and lessons learned.
How to Going Viral = The Art of Crafting Controversial Content Going viral has become the ultimate goal for many content creators and marketers. While there’s no guaranteed formula for viral success, one technique that has proven effective is stirring up the audience with controversial opinions. On a different website I manage, I recently noticed…
Kiss, the iconic rock band, has unveiled digital avatars that will allow the band to continue performing in a virtual form. The avatars were created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with the Pophouse Entertainment Group. Legendary rock band Kiss delivered what was supposed to be their final live performance…
Effective Social Media Campaigns In the juxtaposition of art and science, you’ll find effective social media campaigns. You’re in the driver’s seat, using creativity and data to fuel strategies that capture attention, drive engagement, and spur action. It’s about mastering the art of creating compelling content and understanding the science of reaching your target audience….
A Comparative Analysis of Top Players – WPP, Omnicom, Publicis Selecting the best advertising agency to partner with is a pivotal yet challenging decision for companies. This comparative guide analyzes global leaders WPP, Omnicom Group, and Publicis Groupe across factors like unique capabilities, case studies, pricing models and more to help determine the right fit…
When my co-host Julia and I set out to start our podcast in 2021, we massively underestimated the work involved. What started as a casual idea over brunch ballooned into a 6-month planning and production marathon before we even hit publish on that first episode. But the sweat and late nights recording edits paid off….