Sports Marketing

Sports Advertisers Flock to Marquee Christmas and New Year’s Matchups

ByAdvert Income

Sports Advertisers Adapt As Viewer Habits, Industry Trends Reshape Marquee Event Marketing The highly anticipated NFL and NBA Christmas Day games along with college football bowl matchups like the Rose Bowl continue garnering strong advertiser demand and prime ad rates. However, the sports marketing landscape faces shifts in audience behaviors and industry changes influencing strategy….

Popular Gift-Buying Methods

Holiday Shoppers Flock to E-Commerce, But Stores Still Matter

ByAdvert Income

The Most Popular Gift-Buying Methods for Holiday Shoppers This Year Americans are taking a multi-channel approach to their holiday shopping this year. While e-commerce behemoths are as popular as ever, survey data reveals shoppers still value the in-store experience offered by big box and specialty retailers. Even social platforms like Facebook and Instagram are getting…