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Latest news and updates in the world of digital marketing and advertising.
CMT Music Awards Introduces Shoppable TV Experience The recent CMT Music Awards, a favorite among country music fans and newcomers alike, introduced a new interactive feature for viewers. In partnership with retail media company Shopsense AI, Paramount integrated QR codes into the award show’s red carpet pre-show, allowing viewers to shop for outfits and products…
US House Passes Bill Threatening TikTok’s Future The United States House of Representatives has taken a significant step towards banning the popular Chinese-owned app, TikTok, from American phones. On Saturday, the House passed a bill that would require a forced sale or ban of TikTok in the US within a year. The bill is expected…
Sports Advertisers Adapt As Viewer Habits, Industry Trends Reshape Marquee Event Marketing The highly anticipated NFL and NBA Christmas Day games along with college football bowl matchups like the Rose Bowl continue garnering strong advertiser demand and prime ad rates. However, the sports marketing landscape faces shifts in audience behaviors and industry changes influencing strategy….
ChatGPT Partners with Axel Springer, in Blow to Elon Musk’s xAI and Grok OpenAI’s newly unveiled content collaboration makes clear they aim to surpass Elon Musk’s upstart xAI at its own real-time AI game. ChatGPT’s latest evolution reveals how giants duel for conversational supremacy. OpenAI’s ChatGPT has formed a new partnership with German media giant…
TikTok Parent Company Violates OpenAI Policies in Rush to Launch Chinese ChatGPT Rival AI advances like ChatGPT made big waves recently. Now publicly leaked docs suggest TikTok’s parent ByteDance has been tapping the same tech behind the scenes to hastily develop its competitor called Project Seed, breaking rules along the way. The revelation and its…
Elon Musk’s Snarky New Chatbot Grok Sparks Controversy But Hints at Marketing Potential The launch of Grok, an AI chatbot from Elon Musk’s research lab xAI, arrives with the usual Musk-style hype, intrigue and controversy. Conceived as a more grounded alternative to ChatGPT, early impressions sparked accusations around political bias, code scraping and very human…
Mass X Advertiser Exodus Signals Backlash to Musk’s Content Policy Upheaval Elon Musk continues courting controversy in his haphazard overhaul of content moderation on X, formerly Twitter. His latest inflammatory decision – reinstating permanently banned conspiracy theorist Alex Jones – triggered immediate backlash and deepened an advertiser crisis that shows no signs of abating. Jones…
The Great Startup Purge Over 3,200 startups collapsed in 2022 as economic gravity abruptly ended a decade-plus of lavish spending and irrational growth models. The reckoning will likely catalyze sector-wide job losses near-term but ultimately restore rationality by exposing artificial valuations. Now revolutionaries must build sustainable impact. ⚠️ Venture investment dropped 30% destroying high-burn lifelines…
Animate Anyone – Turning Still Images into Lifelike Video Alibaba has unveiled a powerful new AI tool called Animate Anyone that turns still images into realistic video. This has significant implications for marketers, content creators, and businesses looking to produce high-quality videos rapidly and cost effectively. Key Points The technology comes on the heels of…
Amazon has unveiled major new AI offerings at its Las Vegas re:Invent conference to position itself as an emerging powerhouse in generative technology markets. This includes a text-to-image generator dubbed “Titan” along with faster training computer chips. Titan represents Amazon’s entry into the red-hot generative art space that exploded in popularity this year. The system…