What Goes Into Social Media Content Creation

The Sweat Behind the Scroll: Demystifying Social Media’s Content Factories

What Goes Into Social Media Content Creation While seamlessly swiping through glossy social feeds hardly feels labor-intensive, immense unseen efforts crystallize behind the curtain. Understanding the grueling workflows powering the content we mindlessly consume reveals a complex orchestration where minutes become hours and brainstorms transform into posts. Key Points Scrolling through stylish brand posts on…

Building a Content Marketing Team

Building a Content Marketing Team

Assemble Your Dream Content Team: An Actionable Playbook A harmonious content marketing team is an orchestra of diverse skills, united by the tune of your brand’s ethos. To make your audience swoon rather than cringe, you need the perfect ensemble – a content maestro conducting creators to ideate, craft and amplify content that sings. This…

ChatGPT: Your AI-Powered Resume Assistant for Job Search Success

It’s pretty volatile out there in the jobs market right now and finding a new job is tough. Crafting the perfect resume to catch a hiring manager’s eye takes serious effort. Luckily, new AI tools like ChatGPT make optimizing your resume for any role you apply for quick and painless. Follow these best practices with…

Robot hand reaching out to a human hand

The Twin Threats and Opportunities of AI for Marketing Pros

How AI is Impacting Marketing and Advertising Jobs The rapid advancement of AI technologies like chatbots, text and image generators, and analytics tools is causing disruption across many industries, including marketing and advertising. Recent studies reveal complex and concerning trends in how AI will impact jobs in this industry. In the short-term, AI can aid…