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Covering new technologies like AI, VR, and AR in the context of digital marketing and advertising.
Selling You Snake Oil – How Generative AI is Revolutionizing Advertising Generative AI promises advertisers infinite customized ads and soaring conversion rates. But its uncanny ability to subtly deceive also raises pressing ethical questions we’ve only begun to grapple with. As these ghost-in-the-machine tools infiltrate marketing, how can consumers identify what’s real amidst AI-conjured fantasy…
How AI Will Reshape Marketing and Creative Jobs Across Impacted Industries As AI assumes data-driven responsibilities across impacted sectors, the creative fields requiring subjective human judgment may initially avoid disruption, but not for long. Already AI generates content, ideates ad concepts and optimizes workflows. To stay relevant, modern marketers master guiding machines. New research reveals…
Google Gemini’s Rocky Debut Sparks Credibility Questions on AI Hype Google faced immediate backlash after their flashy Gemini AI demo video turned out to be pre-recorded prompting instead of a true live conversation. The edited interactions portrayed advanced capabilities that the current model doesn’t fully possess, damaging brand trust. Smoke and Mirrors Demo Damages Credibility…
Elon Musk’s Snarky New Chatbot Grok Sparks Controversy But Hints at Marketing Potential The launch of Grok, an AI chatbot from Elon Musk’s research lab xAI, arrives with the usual Musk-style hype, intrigue and controversy. Conceived as a more grounded alternative to ChatGPT, early impressions sparked accusations around political bias, code scraping and very human…
How AI is Impacting Marketing and Advertising Jobs The rapid advancement of AI technologies like chatbots, text and image generators, and analytics tools is causing disruption across many industries, including marketing and advertising. Recent studies reveal complex and concerning trends in how AI will impact jobs in this industry. In the short-term, AI can aid…
Leveraging Data-Driven Targeting, Measurement and Innovation Across Platforms Many marketers wrote off radio advertising as outdated with the advent of digital channels. But radio has adapted to the digital landscape, embracing precise audience targeting, robust analytics, and platform innovations to drive business returns. This renaissance positions audio as an essential medium alongside digital in a…
The Scalability Multipliers – 12 Must-Have SaaS Tools to Catapult Growth Software-as-a-Service (SaaS) tools offer game-changing opportunities for modern businesses to access powerful applications over the cloud rather than maintaining expensive in-house infrastructure traditionally required. The flexibility, savings and continual innovation accessible means companies can nimbly meet customer expectations, empower employees and optimize operations for…