Shoppable TV
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Shoppable TV Debuts at CMT Music Awards: Paramount Partners with Shopsense AI

ByAdvert Income

CMT Music Awards Introduces Shoppable TV Experience The recent CMT Music Awards, a favorite among country music fans and newcomers alike, introduced a new interactive feature for viewers. In partnership with retail media company Shopsense AI, Paramount integrated QR codes into the award show’s red carpet pre-show, allowing viewers to shop for outfits and products…

Online Returns
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The Changing Landscape of Online Returns

ByAdvert Income

The Disappearing Era of Free Returns – How New Policies Impact Retail Bask in those post-purchase endorphins all you want, but beware – the golden age of no-questions-asked returns is waning. As ecommerce exploded in recent years, lenient return policies helped fuel spending sprees. But handling surging item volumes has become increasingly costly, prompting retailers…