Launch a Podcast to Accelerate Your Brand’s Growth A strategic branding podcast fuels meaningful engagement and loyalty growth by delivering value, not sales pitches. Treat it like an intimate conversation through which your brand voice builds authentic connections. This guide takes the complexity out of podcasting by equipping you with actionable tips for maximizing production…
Social Media and Email Marketing Integration In today’s fractured media landscape, sophisticated brands recognize that weaving email and social media strategies together creates a unified brand presence that feels familiar wherever customers interact. This amplifies reach and conversions more than isolated efforts ever could. Here we reveal professional techniques for blending these core channels –…
Leveraging Data-Driven Targeting, Measurement and Innovation Across Platforms Many marketers wrote off radio advertising as outdated with the advent of digital channels. But radio has adapted to the digital landscape, embracing precise audience targeting, robust analytics, and platform innovations to drive business returns. This renaissance positions audio as an essential medium alongside digital in a…
When my co-host Julia and I set out to start our podcast in 2021, we massively underestimated the work involved. What started as a casual idea over brunch ballooned into a 6-month planning and production marathon before we even hit publish on that first episode. But the sweat and late nights recording edits paid off….