Consumers Enter 2024 with Cautious Optimism and Shifting Shopping Habits

Consumers Enter 2024 with Cautious Optimism and Shifting Shopping Habits

ByAdvert Income

Consumers Enter 2024 with Economic Anxieties Thawing but New Shopping Habits Taking Hold Latest surveys detect glimmers of stabilizing sentiment as inflationary pressures modestly relieve. But ongoing inflation/rate/job uncertainty persists, translated by still prudent spending plans. Within that consumer caution, research also reveals more permanent shifts in marketplace versus search engine preferences reshaping initial product…

Sports Advertisers Flock to Marquee Christmas and New Year’s Matchups

Sports Advertisers Flock to Marquee Christmas and New Year’s Matchups

ByAdvert Income

Sports Advertisers Adapt As Viewer Habits, Industry Trends Reshape Marquee Event Marketing The highly anticipated NFL and NBA Christmas Day games along with college football bowl matchups like the Rose Bowl continue garnering strong advertiser demand and prime ad rates. However, the sports marketing landscape faces shifts in audience behaviors and industry changes influencing strategy….

The Double-Edged Sword of AI Advertising

The Double-Edged Sword of AI Advertising

ByAdvert Income

Selling You Snake Oil – How Generative AI is Revolutionizing Advertising Generative AI promises advertisers infinite customized ads and soaring conversion rates. But its uncanny ability to subtly deceive also raises pressing ethical questions we’ve only begun to grapple with. As these ghost-in-the-machine tools infiltrate marketing, how can consumers identify what’s real amidst AI-conjured fantasy…

Amazon Affiliate Link Changes Arriving January 1st – How Publishers Should Prepare

Amazon Affiliate Link Changes Arriving January 1st – How Publishers Should Prepare

ByAdvert Income

Amazon recently announced a significant change coming to Amazon Associates site links that could lead to broken links and lost commissions if publishers don’t take action. As of January 1st, 2024, Amazon will stop supporting SiteStripe affiliate image links. For years, SiteStripe has been a popular URL shortening tool used by publishers to shrink lengthy…

Bloodbath How the 2023 Startup Die-Off Will Reshape the Tech Landscape

Bloodbath How the 2023 Startup Die-Off Will Reshape the Tech Landscape

ByAdvert Income

The Great Startup Purge Over 3,200 startups collapsed in 2022 as economic gravity abruptly ended a decade-plus of lavish spending and irrational growth models. The reckoning will likely catalyze sector-wide job losses near-term but ultimately restore rationality by exposing artificial valuations. Now revolutionaries must build sustainable impact. ⚠️ Venture investment dropped 30% destroying high-burn lifelines…

Amazon Unveils New AI Tools, Chips to Compete in Generative Space

ByAdvert Income

Amazon has unveiled major new AI offerings at its Las Vegas re:Invent conference to position itself as an emerging powerhouse in generative technology markets. This includes a text-to-image generator dubbed “Titan” along with faster training computer chips. Titan represents Amazon’s entry into the red-hot generative art space that exploded in popularity this year. The system…