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CMT Music Awards Introduces Shoppable TV Experience The recent CMT Music Awards, a favorite among country music fans and newcomers alike, introduced a new interactive feature for viewers. In partnership with retail media company Shopsense AI, Paramount integrated QR codes into the award show’s red carpet pre-show, allowing viewers to shop for outfits and products…
The Rise of AI for Digital Marketing Marketers now gain advanced automation assisting core activities from creation to optimization. New intelligent solutions readily tackle tedious, manual and data-heavy processes – freeing teams to focus on strategy, innovation and customer engagement in our complex digital ecosystem. Artificial intelligence tools are transforming key digital marketing activities. Automated…
Selling You Snake Oil – How Generative AI is Revolutionizing Advertising Generative AI promises advertisers infinite customized ads and soaring conversion rates. But its uncanny ability to subtly deceive also raises pressing ethical questions we’ve only begun to grapple with. As these ghost-in-the-machine tools infiltrate marketing, how can consumers identify what’s real amidst AI-conjured fantasy…
TikTok Parent Company Violates OpenAI Policies in Rush to Launch Chinese ChatGPT Rival AI advances like ChatGPT made big waves recently. Now publicly leaked docs suggest TikTok’s parent ByteDance has been tapping the same tech behind the scenes to hastily develop its competitor called Project Seed, breaking rules along the way. The revelation and its…
How AI Will Reshape Marketing and Creative Jobs Across Impacted Industries As AI assumes data-driven responsibilities across impacted sectors, the creative fields requiring subjective human judgment may initially avoid disruption, but not for long. Already AI generates content, ideates ad concepts and optimizes workflows. To stay relevant, modern marketers master guiding machines. New research reveals…
Google Gemini’s Rocky Debut Sparks Credibility Questions on AI Hype Google faced immediate backlash after their flashy Gemini AI demo video turned out to be pre-recorded prompting instead of a true live conversation. The edited interactions portrayed advanced capabilities that the current model doesn’t fully possess, damaging brand trust. Smoke and Mirrors Demo Damages Credibility…
Elon Musk’s Snarky New Chatbot Grok Sparks Controversy But Hints at Marketing Potential The launch of Grok, an AI chatbot from Elon Musk’s research lab xAI, arrives with the usual Musk-style hype, intrigue and controversy. Conceived as a more grounded alternative to ChatGPT, early impressions sparked accusations around political bias, code scraping and very human…
Understanding Social Media Algorithms Behind the scenes of your social media feed, complex algorithms are at work curating your experience. These secret formulas analyze mountains of data to surface content they think you’ll engage with. The posts you see are anything but random. In fact, algorithms have near total control over what billions consume daily….
How AI is Impacting Marketing and Advertising Jobs The rapid advancement of AI technologies like chatbots, text and image generators, and analytics tools is causing disruption across many industries, including marketing and advertising. Recent studies reveal complex and concerning trends in how AI will impact jobs in this industry. In the short-term, AI can aid…